The Würth brand has been an integral part of international sports competitions for many years. The Würth Group has been supporting athletes on all continents since the 1970s: Team spirit, willingness to perform, and the will to give one's all are values that not only count in sports, but also significantly shape the corporate culture of the Würth Group.
Würth is an official partner of the German Football Association (DFB). Since 2022, the Würth brand has been featured at the international matches of the German men's national team, the women's national team, and the U21 team. In addition, Würth cooperates with ten clubs in the German Bundesliga: FC Bayern Munich, Borussia Dortmund, VfB Stuttgart, Bayer Leverkusen, Hertha BSC Berlin, RB Leipzig, Werder Bremen, Mainz 05, and FC St. Pauli.
Würth is an official partner of the Italian Football Federation. In Spain, Würth has been sponsoring the referees and linesmen in the Primera and Segunda División, the first and second Spanish soccer leagues, since 2003. In the French professional league, Ligue 1, Würth is a long-standing partner of the Racing Club de Strasbourg Alsace football club.
Since 2002, Würth has been one of the main sponsors of the German Ski Association (DSV). Since then, the Würth logo has been a regular feature in the competition and on the thermal clothing worn by athletes competing in the DSV disciplines of alpine skiing, biathlon, ski jumping, cross-country skiing, Nordic combined, ski cross, and the German national team in freeskiing.
The Würth Group's involvement in motorsport dates back to the 1970s. In recent years, the Würth Group has supported various Formula 1 racing teams, country-specific rally events, and the German Touring Car Masters DTM. Since 2012, Würth has also been a sponsor of the Penske Racing team, which successfully competes in the renowned NASCAR racing series. In the Australian Supercars series, Würth is a sponsor of the Triple Eight Race Engineering (Red Bull Ampol Racing) racing team.
At the initiative of Carmen Würth, Würth has been supporting Special Olympics Germany—the German organization of the world’s largest sporting event for people with mental and multiple disabilities—since 2008. The focus of the competition is to increase the participants' self-confidence and acceptance in society through sports. Würth supports this movement in many countries and has been a premium partner of Special Olympics Deutschland (SOD) since 2008. Würth regularly provides volunteers for national sporting events.
Würth has been involved in fencing since 1987, initially as a partner of the Tauberbischofsheim fencing club, the most successful fencing club in the world. In 1999, Reinhold Würth founded the Würth Künzelsau fencing club together with fencing legend Emil Beck. This turned into a club for top young fencers in Germany, winning medals at world and European championships in addition to numerous titles at German championships.
In 2020, Würth enters the rapidly growing, digital field of FIFA eSports, whose soccer competitions are played on video game consoles. Since 2022, the company is sponsoring the eSports team FOKUS around the German Fifa-22 champion DullenMike and creator EliasN97 as a premium partner.
The first activities in sports sponsoring were put into practice in 1976 in motor sports. We supported our own team, the BMW Junior Team, with the drivers Winkelhock, Surer and Giacomelli.
The 80s were also defined by the motorsport commitment. Sponsoring was expanded to Formula 1 and Formula 2.
Würth sponsored the successful rally driver Walter Röhrl in the Lancia 037 at the 1983 Germany Rally.
In 1987 and 1988, Würth was title sponsor of the Würth Supercup, a racing series for Group C sports cars.
In 1987, a second sport was added: fencing. Until 2017, the international Reinhold Würth World Cup was held annually in the fencing stronghold Tauberbischofsheim.
As the company's internationalization progressed, the Würth Group's sponsorship of soccer also intensified from 1991 onwards. The Würth logo was now frequently to be found at the touchlines of soccer stadiums.
From 1999 to 2004, Würth have been represented with touchline advertising at the world championships in ice hockey – a type of sport that is very popular especially in countries of Northern and Eastern Europe.
In 2000, the touring car series “Deutsche Tourenwagen Masters” (DTM) was relaunched. Würth was a sponsoring partner for various racing teams until 2014.
In 2002, the Würth Group's success story in winter sports began. In addition to the German ski jumpers, Würth expanded the partnership to include the Nordic disciplines and biathlon competitions.
The commitment in winter sports was completed by the disciplines Alpine Ski and Ski Cross. Since then, we have been partner of all German national ski teams and have been extending the successful cooperation with the German Ski Association (DSV) further.
On the occasion of the 25th anniversary of the international Reinhold Würth Fencing World Cup in Tauberbischofsheim, the first foil fencing competition for women takes place.
In the USA, the Würth Group has been supporting the Penske Racing Team in the renowned NASCAR racing series since 2012. In doing so, the Würth Group is sending out an important signal in the USA as a leading brand in assembly technology.
The global focus in sports sponsoring is increasing, which is why the Würth Group was also the official sponsor of the Chinese national basketball team from 2012 to 2015.
From 2013 until 2019, Würth was an official supplier of the APRC (Asia Pacific Rally Championship). At each of the APRC's races, the Würth Group offered a wide range of professional products and technical advice.
The successful partnership between Würth and the German Ski Association was extended once again during the dressing of the DSV athletes at the Carmen Würth Forum in Künzelsau.
By sponsoring Team NEO, Würth is entering the rapidly growing, digital field of FIFA eSports, whose soccer competitions are played on video game consoles. NEO is one of the most successful and widest-reaching FIFA eSports teams in the world.
Würth is the official partner of the Deutsche Fußball-Bund (DFB). Since 2022, the Würth brand has been featured at the international matches of the men's senior national team, the women's national team and the Under 21s team.