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The business activities of the Würth Line focus on the production and sale of assembly and fastening materials for customers in trade and industry. Within the Würth Line, the operating business units are split into Auto, Construction, Wood, Metal, and Industry divisions.
Auto division
The Auto division sees itself as a competent partner for car workshops—today and in the future. In addition to a comprehensive, high-quality product range, we offer our customers innovative services and systems to optimize their internal processes. In complementary areas of expertise, such as diagnostics, air-conditioning services, and special tools, we support workshops in the automotive and commercial vehicle markets. We also offer solutions for alternative drive systems and the increasing digitalization in the automotive aftersales segment.
The customers in the car profit center include vehicle manufacturers, brand-specific and independent car dealers, companies with large vehicle fleets, bodywork specialists, vehicle restorers, tire changing businesses, and businesses in the bike segment.
The customers in this profit center are authorized commercial vehicle workshops, independent commercial vehicle repair workshops, construction and agricultural machinery repair businesses, transport and logistics companies, bus operators, repair and rental businesses for aerial work platforms and industrial trucks, municipal utility and waste manage-ment companies, and agricultural and forestry businesses.
Construction division
The Construction division aims to supply construction companies at the regional, national, and international level with standardized high-end products and services. The shops serve as the first point of contact to cover immediate needs. The field sales force acts as a direct point of contact at the construction site. As part of the project business, staff here assume the role of process optimizers for major trades involved in structural work and interior finishing. The focus is on strategic target groups, such as real-estate developers, planners, architects, and project management offices.
This area supports major timber construction companies, as well as engineering and planning service providers. It builds strategic partnerships in the market and aligns its sales activities in the interior finishing and facade segment specifically to the needs of tilers, painters, plasterers, and drywall customers.
This profit center bundles activities in the primary and secondary construction trades. CSPM addresses construction companies in civil engineering, building construction, and underground construction, as well as key account customers in technical building equipment. The focus here is on direct delivery to construction sites and large-scale projects.
The Wood division supports its customers in the entire woodworking and wood processing trade with a tailored product portfolio and specific application solutions. The product range includes wood screws, fittings, technical chemicals, as well as material treatment and structural connection products.
Thanks to a high level of expertise and holistic sales solutions, we not only offer our customers products that are perfectly tailored to their needs, but we also see ourselves as trusted advisors, supporting them from the initial planning stage right through to completion.
In these endeavors, the Wood division is responding to the latest trends in the industry:
The WÜDESTO online configurator already allows customers to create customized furniture elements and order semi-finished parts with exact dimensions in Germany, Austria, Italy, and Belgium. In order to sustainably develop the e business sector internationally and meet the demands of the skilled trades, WÜDESTO will be rolled out in France starting at the beginning of 2026. Portugal and Spain are also in the decision-making phase for the implementation of the system. The International Wood division is constantly on the lookout to roll out WÜDESTO in additional countries.
Metal division
The Metal division offers its customers innovative solutions to support them in their daily work today and in the future. Our core competency, direct selling, coupled with our shops and the numerous options for placing orders online, al-lows us to offer our customers top-quality advice based on their needs, as well as various options for procuring goods.
Customers from the metal working and processing industry are served by this profit center. The biggest customers include metal and steel producers, locksmiths, and machine and vehicle manufacturers.
This profit center concentrates on electricians, gas, heating, and water installation firms, and air-conditioning and ventilation system engineers.
This profit center addresses customers with in-house repair shops from a wide range of sectors, such as industrial enterprises, hotels, shopping centers, airports, and hospitals.
The entities of the Industry division are specialized companies with a complete range of assembly and fastening materials for industrial production, maintenance, and repair. In addition to this comprehensive standard range, the division’s strength lies in customized logistics concepts for supply and service, along with technical consulting.
The innovative further development of procurement and logistics systems within the Industry division emphasizes the role of full automation and systems in stocking and replenishing Würth products for manufacturing customers. One key focus remains the reliable supply of C parts directly at the place of consumption, in the warehouse and at the workstation. All solutions are made available as part of a holistic approach to the supply of production and operating resources. As in the past, the focus is on expanding digital processes and sales channels.
Personal on-site customer service remains the strategic focus thanks to a global network of companies and, as a result, the same high standards for quality, products, and processes across the globe.
