The Synfiber brand has a long tradition and is mainly sold in Norway. In the rest of Europe, Synfiber operates in vertical markets, assisting other companies to build their brand by using their own collections, the so-called OEM business. Product development and design is mainly done in-house. Details and smart solutions that need to be implemented in the are kept track of in-house as well. The company’s product developers are continuously updated on materials, trends in the market, standards and requirements for workwear and shoes.