Our strategy


True to its motto “Quality beats price,” Würth is positioned at the very top of the quality spectrum: We do not only offer top-notch quality when it comes to our products, but also for our services.

Würth - a strong brand

We want to inspire our customers – all over the world, with identical quality and the same brand promise. This means that we support our customers actively and in a solution-oriented manner. This way, they can focus on their business. We are working passionately to optimize our products and services constantly.

The sales force is the company’s heart and soul

One of our particular strengths and a key to the Würth Group’s success story is the system of direct selling through our sales force organization.


Almost 34,000 permanently employed sales representatives all over world advise our customers and see to it that craft and industry businesses are offered product solutions tailored to their needs as well as optimal services. Thanks to our specialization through the divisions Automotive, Metal, Wood, Construction and Industry, every sales representative is a competent contact in his/her line of business, ensuring individual advice. This approach makes Würth a reliable partner for its 3.9 million customers worldwide.

Active in the market of over 80 countries

We are a global player and currently active on all five continents with more than 400 Würth companies. Thanks to this strong presence, our customers, be they a small craft enterprise or an international industry business, can reach us easily. They are certain to receive Würth’s top-rate product and service quality wherever they may be.

At the same time, the Würth Group’s decentralized structure provides the possibility to react flexibly to the requirements of local markets and answer to individual needs.