Würth Honors 10,000th Partner Business

The entrepreneur Prof. Reinhold Würth awards carpentry business Thorwart in Tannhausen – partner-customer concept has been tried and tested for decades.

Künzelsau/Tannhausen, November 9, 2005. Under the motto „Three Cheers to Craft“Adolf Würth GmbH & Co. KG celebrates its 60th company anniversary this year. The worldwide market leader in the field of connecting and assembly technology has reached further milestones in the jubilee year 2005. The worldwide sales volume went up by eleven percent per end of September, in October the company hired its 50,000th employee and in November Adolf Würth GmbH & Co. KG welcomes the 10,000th partner customer in Germany.

Prof. Reinhold Würth, Chairman of the Advisory Board of the Würth Group, went to Tannhausen on November 9, 2005 to personally appoint the carpentry of Erich Thorwart the 10,000th partner business of the worldwide active assembly and connecting professionals within the framework of a little ceremony. “In times of globalization values like perseverance, reliability, faithfulness and confidence play a completely new role. They become anchors that give you stability and power”, underlined the entrepreneur Reinhold Würth when speaking about the importance of the Würth-system of partner customers.

It was already 15 years ago when at Würth the idea was born that customer relationships can only be successful in the long run if both sides can derive advantages and use from the cooperation. The trading business took this idea to call the institution of “Würth-partner customers” into being. In order to thank the partner customers for the good cooperation - often over decades - Würth set itself the target to offer noticeable advantages to its customers such as special service concepts, thank-you bonuses, jubilee parcels or to make special offers. This innovative means of customer loyalty was one of the reasons why Adolf Würth GmbH & Co. KG was awarded the German Marketing Prize already in 1989. Until today, the partner model that is highly appreciated by both sides has permanently been extended further. To be appointed partner customer also means to be awarded an official Würth-partner sign and a Würth-partner certificate.