BDU Award 2005/2006

Awards for top-class management performance presented to the Würth Group and Prof. Götz W. Werner

CompanyAward presented to the Würth Group: "Exemplary customer-oriented sales organization and model of an intelligent corporate succession" – ManagerAward to Prof. Götz W. Werner: "Driving force behind the impressive sales and profit development and market-oriented shining example of corporate sense"

Bonn/Künzelsau, October 12, 2005 – This year, the Federal Association of German Business Consultants BDU e.V. presented the BDU CompanyAward to the Würth Group and the BDU ManagerAward to the founder and chairman of the management of dm-Drogerie Markt GmbH & Co.KG, Prof. Götz W. Werner. The awards were presented in Bad Honnef on October 6, 2005 on the occasion of a festive evening organized by the industry congress "Beratertag 2005". The BDU bestows these two awards every other year, and this year it was already the sixth time that they were presented to German companies and managers who distinguished themselves by outstanding business management.

In his encomium, the president of BDU, Rémi Redley who is also a member of the jury of six, explained the decision to present the CompanyAward to the Würth Group as follows: "The history and development of the specialist in fastening and assembly technology is truly impressive. The combination of tradition and innovation is a distinct strength of the Würth Group. In the opinion of the jury, the sales organization of the business deserves particular honoring. Würth built up a perfectly functioning and very tightly knit service system to be able to quickly and purposefully fulfil the wishes of customers all over the world." On top, BDU praised the Würth Group as "model of an early and intelligent corporate succession" according to Redley.

Honorary president of the BDU and member of the jury, Malte W. Wilkes, gave the laudatory speech for the winner of the BDU ManagerAward. The founder of dm-Drogerie Markt GmbH & Co.KG made a major contribution to the consistent and dynamic development of his company. Owing to the business' own quality brands, creative marketing and trustworthy pricing policy, customer loyalty to the dm brand is extremely high. Prof. Werner's leadership culture is based on such principal values as understanding and respect.

Instead of instructions, he opts for dialogue and giving the employees lots of leeway to make their own decisions. Wilkes: "The jury honors Prof. Werner not only as the driving force behind the development of sales and profit and the culture of values in his business, but also as a role model going way beyond the world of business."

The award winners:

Today, the Würth Group is the world market leader in the field of fasteners and assembly technology and headquartered in Künzelsau. Würth is represented in 81 countries with 344 actively selling companies. In the business year 2004, total sales amounted to 6.2 billion Euro. Compared to 2003, the company increased consolidated total sales by 13.8 per cent in 2004. In the first half year of 2005, too, the Würth Group has continued growing by double-digit figures. Worldwide, the assembly specialist has more than 50,000 employees on the payroll.

In 1973, Götz W. Werner at 29 years of age founded the company dm-Drogerie Markt GmbH & Co.KG. After the removal of price fixing for drugstore products, he created a completely new type of drugstore with self-service and qualified sales staff.

Today, dm has more than 1,500 chain stores, about 800 of these in Austria, Slovenia, the Czech Republic, Slovakia, Hungary, Croatia and Serbia. At the end of 2004, total sales amounted to roughly 3.1 billion Euro. For years now, the number of employees has been increasing consistently and is currently at about 21,500.

The jury:

Prof. Roland Berger (Roland Berger Strategy Consultants), Jochen Kienbaum (Kienbaum Consultants International GmbH), Rémi Redley (GOOSSENS-REDLEY Unternehmensberater BDU), Karl A. Scholz (BearingPoint GmbH), Prof. Dr. Tom Sommerlatte (Arthur D. Little GmbH) und Malte W. Wilkes (IFAM Institut für Angewandte Marketing-Wissenschaften BDU)

Former award winners:


1994/95 Bernd Pischetsrieder as CEO of BMW Bayerische Motorenwerke AG
1996/97 Hans-Dietrich Winkhaus as CEO of Henkel KGaA
1998/99 Horst Brandstätter as managing sole owner of geobra Brandstätter GmbH (Playmobil)
2001/02 Dr. Reiner Hecker as CEO of Loewe AG
2003/04 Prof. Dr. Dr. Hemel as CEO of Paul Hartmann AG


1994/95 Foron Hausgeräte GmbH
1996/97 Hugo Boss AG
1998/99 Sennheiser electronic GmbH
2001/02 CLAAS KgaA
2003/04 Orthomol GmbH