Würth intensifies international soccer sponsoring
Künzelsau/Buchs. After the qualifying round for the EURO 2008, the European soccer championship, the Würth Group will now also accompany the qualifying round of the 53 European national teams and the Chinese team for the FIFA World Cup 2010. The world market leader in the trade with assembly material and fasteners will be present in football stadiums at 187 matches in the form of touchline advertising. With this contract, Würth intensifies its international communication strategy on the level of soccer sponsoring, thus heading out to South Africa.
The history of sports sponsoring at Würth already spans a period of 30 years. The company started sponsoring European soccer at the beginning of the 1990s. On the national level, Würth is the partner of five German soccer league clubs: FC Bayern München, 1. FC Köln, Hamburger SV, VfB Stuttgart and Hertha BSC. On top of this, Würth is represented with touchline advertising in the sports stadiums of Karlsruher SC, VfL Bochum, Energie Cottbus, VfB Stuttgart and SV Werder Bremen.
Würth enhanced its soccer-related profile with a touchline presence during 145 qualifying matches for the European Soccer Championship 2008. Identification with this sport is being driven forward with the sponsoring commitment for 187 qualifying matches for the 2010 soccer world cup in South Africa. The Künzelsau-based globally operating Würth Group concluded the contract with ISA International Sports Agency AG located in eastern Switzerland. Said contract guarantees a telegenic appearance of Würth during the respective qualifying matches on rotating perimeters or, as an alternative, on video and static perimeters.
“The new commitment is meant to make Würth well-known, to improve our image as well as to establish our brand”, says Dieter Münch, marketing and advertising manager at Würth. Both the company and soccer are known for characteristics such as team spirit, performance, perseverance and willingness to give one’s best. “This sport fits in very well with Würth and is an integral element of our sponsoring strategy that also covers motor and winter sports.”
The Würth Group is represented in 86 countries worldwide. “With this international package, Würth is visible for its target groups in the international market”, says Christoph Schredt, CEO of the International Sports Agency AG that Würth succeeded in winning for this cooperation. Münch informs: “The partnership with ISA has paid off. With this agency we already concluded and implemented the sponsoring package for the qualifying rounds for the European Soccer Championship. We are looking forward to excellent cooperation also in the future.”
Brief portrait of the Würth Group:
The core business of the Würth Group consists in the worldwide trade with fixing and assembly material such as screws, screw accessories, dowels, chemical-technical products, furniture and construction fittings, tools, machines, storage and retrieval systems. Meanwhile, the Würth Group is represented with over 420 companies in 86 countries of the world. All over the world more than 3 million customers trust in the products and the service of Würth. Competence, quality and customer proximity constitute the basis of Würth’s business activities.
Brief portrait of ISA International Sports Agency AG:
ISA International Sports Agency AG is one of the leading agencies on sports marketing and is based in Switzerland. ISA is the marketing partner of both the Swiss Football League and Art on Ice, organizes matches of the national team of the Swiss Ice Hockey Association for its sponsors and carries numerous national and international customers in its portfolio. Project organization, consulting and research constitute the priorities of ISA’s work whose central aspect is the philosophy of integrated communication.