International Key Account Management | Module 2

Target group

This training is for all executives of Key account management and key account managers of the Würth Line.



This training focuses on the medium to long-term strategy of key account management in order to establish Würth as the one and only business partner as well to expand the business on a sustainable basis.


Content of the training

  • Key Account Plan presentation – benefit from the feedback of your colleagues to further develop your account plan and strategy
  • Your vision and setting strategic goals – How to identify the right business goals in Short- mid- and long-term?
  • OKR – Objectives and Key Results – An agile management method that supports you and the team to achieve your goals
  • MOST – Missions, Objectives, Strategy, Tactics – Work out a strategy to further develop your account
  • Strategic Annual Meetings – Timing, structure and the right participants to gain customer commitment
  • (International) Key Account Teams – Use the RASIC method to ensure a common understanding of roles and responsibilities
  • Internal Key Account Management – How to get the buy-in of important people with the WUERTH organization?






For further dates, please check out our Learning Campus by clicking on the booking button below.

Place Date Time Coach Price
Online 09-Nov-2022 - 10-Nov-2022 09:00 AM - 05:00 PM CET Hartmut Sieck 810 €