Sales Operations Basics

Target group

Sales Operations managers of the Würth Line, especially new employees.



Sales Operations is the key element to support the sales department. On the one hand, it supplies the sales organization with vital information and data, on the other hand, it triggers new developments with its ideas and proposals. The strategic objectives of a company are transformed into operative tar- gets by means of Sales Operations. The range of responsibilities comprises the delivery of meaningful figures and controlling of the sales force by means of analyses of target deviations to support them in a calculated fashion but also to form a counterpart to the strong sales organization.


Content of the training

• Role, responsibility and tasks of Sales Operations

• Change management

• Cooperation with sales

• Basics of Sales Operations in the fields of:

  • Price management (pricing system incl. authorization structure, etc.)
  • Customer management (reassignment of customers, customer segmentation, etc.)
  • Statistics/analysis/reporting (standard statistics, ideal sales areas, etc.)
  • Sales rep controlling (remuneration, incentives, planning)
  • ADM & Customer support






Each webinar of this program is planned in the morning and in the afternoon. Further details you will find at our Learning Campus.

Place Date Time Coach Price
Akademie Würth Annika Klotz 290 €