History of sports sponsoring
The first activities in sports sponsoring were put into practice in 1976 in motor sports. We supported our own team, the BMW Junior Team, with the drivers Winkelhock, Surer and Giacomelli.
The 80s were also defined by the motor sports commitment. Sponsoring was expanded to Formula 1 and Formula 2.
Rallyes were very popular at that time and were also included in sponsoring.
In 1987 and 1988, Würth was title sponsor of the Würth Supercup, a racing series for Group C sports cars.
In 1987, a second sport was added: fencing. Until 2017, the international Reinhold Würth World Cup was held annually in the fencing stronghold Tauberbischofsheim.
Through the advancing internationalization and the growing divisionalization of the company, the focus of touchline advertising was shifted to soccer beginning in 1991.
From 1999 to 2004, we have been represented with touchline advertising at the world championships in ice hockey – a type of sport that is very popular especially in many countries of Northern and Eastern Europe.
In 2000, the touring car series “Deutsche Tourenwagen Masters” (DTM) was relaunched. We partnered with the teams until the year 2014.
The Spanish professional cycling team ONCE (later Liberty Seguros) was sponsored starting from 2001, mostly to increase brand popularity in the markets in southern and western Europe. After instances of doping surfaced in mid-2006, the commitment was terminated without delay.
In 2002, we ventured into winter sports, another highly interesting area of sponsoring. After ski jumping, the partnership was also extended to the Nordic disciplines and biathlon.
The commitment in winter sports was completed by the disciplines Alpine Ski and Ski Cross. Since then, we have been partner of all German national ski teams and have been extending the successful cooperation with the German Ski Association (DSV) further.
On the occasion of the 25th anniversary of the international Reinhold Würth Fencing World Cup in Tauberbischofsheim, the first foil fencing competition for women takes place.
In the USA, we have been supporting the Penske Racing Team in the famous NASCAR Nationwide and Sprint Cup series since 2012. This is an important project for us, laying the foundations for establishing Würth as a leading assembly technology brand on the American market.
To further push the internationalization of our sports sponsorship activities, we supported Team China Basketball as official sponsor from 2012 to 2015.
From 2013 until 2019, Würth was an official supplier to the APRC (Asia Pacific Rally Championship). A large range of Würth products, along with technical advice was available at every APRC event.
Within the framework of the official kitting out of the German Ski Association (DSV) in the Carmen Würth Forum, the sponsorship of the DSV was extended until 2022, continuing the successful partnership also in the future.