08/04/14

Würth Group extremely successful on Chinese market: Würth honored with "Car Care Leading Brand Award 2014" in China - Würth is sponsoring Chinese basketball team and CTCC

The Würth Group is extremely successful on the Chinese market. Since the first Würth company started its business activity in 1994, all Chinese Würth companies have developed steadily and acquired an important market position in China.

Quality, innovative products, service and customer orientation are some of the most important success factors of the Würth Group, now world market leader in its core business, the trade with assembly and fastening materials. "The Chinese market is highly competitive", Christoph Ladurner, managing director of all five Würth companies operating in the core business in China, says. "For the future we continue placing an emphasis on an excellent service for this market. The personal contact to the customers through our sales reps is very important to us in this respect."

The distinguished customer orientation and the customers' trust in Würth is not only reflected by the sales volume and operating result but also by the large number of awards. Recently, Würth won the "Car Care Leading Band Award 2014" in China. The price is awarded by the car magazine "China Auto Pictorial" in cooperation with "Guangzhou Hope For Media" and has its focus on products for the automobile industry and on the after sales service in the automobile industry. The selection process includes, amongst others, visits to dealers and vehicle workshops by the jury during which brands and products are checked out carefully. The award proves the distinguished position which Würth has as partner of this industry in China.

In addition to the core business, the Würth Group is involved as a sports sponsor in China. For instance, Würth has been an official sponsor of the motor sports team SVW333 of the Chinese Touring Car Championships CTCC since 2012. Likewise, Würth has been an official sponsor of the Chinese basketball team since 2012. Basketball is associated with qualities such as greatness, team spirit, passion, discipline and strategy. These attributes also apply to Würth.