Würth and FIA Asia Pacific Rally Championship renew Partnership
Künzelsau/Shanghai.After a successful first year, the FIA Asia Pacific Rally Championship (APRC) is pleased to confirm that Würth, the world market leader in the trade with assembly and fastening material, has agreed to continue as an official supplier to the APRC in 2014.
“Our first year working with the Asia Pacific Rally Championship was a great success and we had no hesitation in renewing our agreement. Car rallying is the ideal environment to demonstrate the strength and durability of Würth’s vehicle service and tool brands. Our distributors at each event are able to work closely with some of the world’s best rally teams and engineers, sharing our technical knowledge and learning so much from them, too,” said Mr. Peter Zuern, Deputy Chairman of the Central Managing Board of the Würth Group and head of the Würth Line worldwide.
Mr Benjamin Würth, deputy responsible for the Würth Line companies in Asia and Oceania, added: “Rally sport at this level uses the very latest car technology, but it’s also held in extreme and rough conditions. Only the tough survive and maintaining the rally cars is a vital part of the competition, where high quality products and tools are an integral part of this spectacular sport – it’s a great partnership for Würth.”
For all the leading teams and APRC organisers, Würth’s continuation as a partner in the championship is seen as a huge boost.
“It’s absolutely a win-win for everyone,” says APRC President Steven Kennedy. He adds, “The competitors have free access to the industries’ best products and technical information, while Würth makes a substantial contribution for the event organisers to our operating budget that we in turn use to fund the international television and media package. Würth have also added a new element to the service-park with high-profile and colourful sales and exhibition spaces, and when they promote and advertise the partnership throughout their respective regions, they are promoting the APRC too.”
Würth, based in Künzelsau, Germany, is world market leader in the trade with assembly and fastening material. A large range of Würth products, along with technical advice will be available at every APRC event.
The 2014 FIA Asia Pacific Rally Championship begins with New Zealand’s high-speed Rally Whangarei on 11-13 April, followed by events in New Caledonia and Queensland, Australia. The championship then moves to Asia starting with the Malaysian Rally (Johor Baru) in August, followed by Japan, China and the final event at the Thailand Rally in December. Manufacturers and drivers from around the world compete in the championship and the APRC is seen by millions of TV viewers globally.
Further information is available at www.fiaaprc.com and www.aprc.tv
Further information please contact: APRC TV and Media – Brian Young, Brian@apsm.tv, +64 7 3157 877
Würth Asia Pacific – Andreas List, Andreas.List@wurth-international.com.cn, +86 21 3849 9566