26/02/07

Promoting interchange with the economy - future teachers visit businesses in the region

Künzelsau. Roughly twenty students of the Pädagogische Hochschule (PH) Ludwigsburg (College of Education) focusing on economics will visit six businesses in the Hohenlohe region within the framework of the "WirtschaftsPraxisProgramm WiPP" (Practical Economic Program WiPP).

The Practical Economic Program inititated as pilot project by the Competence Center for Economic Education and organized for the first time in cooperation with the Ludwigsburg College of Education is intended to heighten the students' awareness for economic processes. Hannelore Gloger, director of the Competence Center says: "Among the students studying economics at the College of Education there are quite a few who do not have sufficient practical business experience. This is where the WiPP comes into play and promotes intensive discussion of economic issues by way of concrete encounters with commercial enterprises."

Six different stations will be visited on three excursion days. The visit paid to the companies is always carefully organized on the basis of concrete questions that the students prepared in a seminar phase at the College of Education in the run-up to the excursion.

The participants will visit the industrial businesses Adolf Würth GmbH & Co. KG (Künzelsau), Bürkert Mess-, Steuer- und Regelungstechnik (Ingelfingen) and Vogelmann Chemie (Crailsheim). Central issues of discussion will be the establishment and building up of the company, product development, human resources management as well as the importance of cultural activities in a business.

However, not only industrial businesses will be visited to offer the students the most comprehensive insight in business life possible: At Hotel Hohenlohe (Schwäbisch Hall), principles of a modern service enterprise will be analyzed, and on Hermersberg Farm (Niedernhall), current trends and developments in agriculture are the focus of discussion. A visit to Hohenlohe Krankenhaus GmbH (Öhringen) (hospital) during which the students will discuss health management issues will round off the attractive excursion program.