09/09/16

Würth joins European Qualifiers™ as official partner

Würth has signed up as the seventh and final official partner for the European Qualifiers for the 2018 FIFA World Cup™.

As part of their agreement Würth will benefits from a range of promotional rights (including touchline advertising: LED-minutes or static-boards at 175 European Qualifiers™ matches taking place between 4th September 2016 and 10th October 2017 on the road to the upcoming 2018 FIFA World Cup™ in Russia.

The global stature and scale of the European Qualifiers™ allows Würth to activate well beyond the markets of those 54 countries participating.

Commenting on today’s announcement, Dieter Münch, Member of the Company Management of the Adolf Würth GmbH & Co. KG, said: “Sponsorship of the European Qualifiers™ provides us with a fantastic platform to reach all our markets in Europe and raise further the international profile of the Würth brand and its values, while giving us another opportunity to create unique experiences for fans of both football and Würth. We underscore once more our strategy with perimeter advertising at qualification matches started with the UEFA Qualifying matches for UEFA EURO 2008™, helping to achieve increased sales and increased media exposure for the Würth brand. It more than justified our investment and convinced us that we should continue this way.

So it is a logical consequence to become Partner of the European Qualifiers 2018™ made possible by the centralization of rights by UEFA.

We believe in Football as one of the most attractive sports globally. The European Qualifiers™ with now 54 participating national teams gives us the opportunity to cover all our European key-markets.”

Guy-Laurent Epstein, Marketing Director of UEFA Events S.A. added: “We are delighted to welcome Würth as a sponsor of the European Qualifiers™. As an established football brand in Europe and especially Germany, this partnership further underlines the strength of the European Qualifiers™ sponsorship programme, which with Würth on-board is now complete. We look forward to working together in order for them to capitalise on the strengths of the European Qualifiers™.

Würth will successfully complete the sponsorships program in becoming the seventh and final official partner for the European Qualifiers™ joining Carlsberg, Continental, Hisense, Konami, Socar and Turkish Airlines as official partners, and adidas as official ball supplier.

Würth’s long-standing involvement with football

On the national level Würth is partner of seven teams in the German Bundesliga in the season 2015/2016: FC Bayern München, Borussia Dortmund, VfB Stuttgart, Hamburger SV, Bayer Leverkusen, Hertha BSC Berlin und Mainz 05. In addition to that Würth is represented by touchline advertising in the stadiums in Darmstadt and Ingolstadt.

Since 2006 Würth has accompanied the German national team on their way to World Cups and European Championships. After they have won the FIFA World Cup 2014 in Brazil Würth was represented with perimeter advertising in a total of 85 qualifying matches for the European Championship 2016 in France. The Würth logo was not only seen in the matches of the German, but also of the Spanish and the Italian national teams.

About Würth Group

The Würth Group is the world's market leader in its core business, the trade in assembly and fastening materials. It currently consists of more than 400 companies in over 80 countries with more than 70,000 employees on its payroll. Approximately 31,000 of those employees are salaried sales representatives. In the business year 2015, the Würth Group attained a worldwide sales volume of EUR 11.0 billion.

In its core business, the Würth Line, the sales range for trade and industry comprises over 125,000 products: from screws, screw accessories and anchors to tools, chemical-technical products and personal protective equipment.

The Allied Companies of the Würth Group which either operate in business areas related to the core business or in diversified business areas, round off the range by offering products for DIY stores, material for electrical installations, electronic components such as circuit boards, and financial services.