05/01/16

Würth Models Calendar sold to retail customers for the first time

Künzelsau. The Models Calendar of Adolf Würth GmbH & Co. KG has been an attractive wall decoration in many workshops for more than 30 years now, enjoying a cult status among customers. The large-size wall calendar has been distributed to selected Würth customers in the trades and industry all over the world since 1984. For the first time, retail customers can now also purchase the Models Calendar 2016. With this decision, the company is reacting to the requests of the many fans of the popular calendar who have been asking to purchase the calendar for years.

On the web page www.wuerth.com/modelkalender, the 2016 calendar is available for ordering. In addition, the web page contains much information on the calendar, including a glance behind the scenes, facts and figures as well as an image gallery of the calendars of the past 30 years. The Würth Models Calendar 2016 is sold to retail customers for EUR 25, including shipping (within Germany).

In terms of content, the new calendar is focusing more on natural beauty. New York photographer Stephan Würth is presenting the models in a down-to-earth manner and in mostly every-day situations. The occasional blur, natural changes of light and shadows as well as several images per calendar sheet in some months give the 2016 Models Calendar a new and lively character. The Calendar shoot was taken during a sailing trip around the Virgin Islands. The Würth models for 2016 were all newcomers: Hannah Ferguson from the USA, Tereza Kačerová from the Czech Republic and Mathilde Gøhler from Denmark.

In past editions, top models like Claudia Schiffer, Heidi Klum, Naomi Campbell, Laetitia Casta, Alessandra Ambrosio or Karolina Kurkova covered the pages of Würth's in-house production. The popular calendars are printed in Germany or Italy and the circulation is increasing: In 2016, 745,630 calendars will be distributed to Würth customers in 61 countries. Since 2003, another Würth calendar with male models has been published, which is also available at a price of EUR 25 (within Germany).