With precision and technique
"It's all about technique" - this slogan has accompanied our sponsoring commitment with the German ski association DSV, which has been in place since the 2002/2003 season. No matter whether it's in winter sports or at Würth, to be successful you need to have the right technique. However, this also implies that you have to continue to develop and therefore prepare the ground for innovation so that you ultimately end up that proverbial step ahead of the competition. Both the DSV and Würth know that technique and technology lay the ground for everything else.
German athletes were very successful at the Olympic Winter Games in PyeongChang. The German Olympic Team won 31 medals overall.
The German Alpine Ski Team has been a safe bet in recent years. After a sensational second run at the FIS Alpine World Ski Championships in St. Moritz in 2017, Felix Neureuther claimed his third consecutive medal at ski championships. Viktoria Rebensburg won the Giant Slalom World Cup in the 2017/2018 season, claiming the third World Cup title in her career. With two wins in World Cup downhill races, including the infamous Streif course, Thomas Dreßen proved his mettle as one of the world’s best alpine skiers.
The fascination of biathlon lies in the direct duel with the opponents and the permanent change of positions at the rifle range. Those who are only skating fast do not stand a chance. And neither do those who are only skilled shooters. The combination of both is decisive. For years, the German biathletes have mastered this art successfully. Laura Dahlmeier, aged 24, became a double Olympic champion after winning both the sprint and pursuit at the Olympic Games in South Korea. She even won bronze in the individual. Her teammates Arnd Peiffer (gold), Simon Schempp (silver) and Benedikt Doll (bronze) all won individual medals and another bronze team medal together with fellow athlete Erik Lesser.
At the turn of the millennium, ski jumping in Germany was considered "the Formula One of winter". At that time, ski-jumping stars Sven Hannawald and Martin Schmitt were cheered by hundreds of thousands of fans. After mediocre years, the German team around Andreas Wellinger has worked its way back in recent years. At the Olympic Games in PyeongChang, Wellinger won gold in the men's ski jumping normal hill competition and claimed silver in the large hill event. Together with Richard Freitag, Karl Geiger and Stephan Leyhe, the team won silver in the large hill team event as well. The third silver medal for the German ski jumpers went to Karina Althaus in the women’s competition.
The Nordic combined is a mixture of cross-country skiing and ski jumping. The German Nordic combined athletes have always delivered in recent years. Ever since 2001, the team of national coach Hermann Weinbuch succeeded in bringing home medals from every World Cup and Olympic Games. In South Korea, Eric Frenzel managed to defend his 2014 Olympic Gold Medal by claiming gold at the normal hill ski jump. In the large hill version of the Nordic combined, teammates Johannes Rydzek, Fabian Rießle and Eric Frenzel celebrated a historic medal sweep, taking gold, silver and bronze. In the team competition, Frenzel, Rydzek, Rießle and Vinzenz Geiger really outdid themselves and won the first German team gold medal since 1988.
For years, you could always rely on German cross-country skiers to perform well at major events. While Germans mainly remember reporter Bruno Moravetz famously asking "Where is Behle?" after leading skier Behle seemed to have vanished into thin air at the 1980 Olympic Games, today's cross-country team always managed to shine with a good performance up until the Olympic Games in Sochi. Unfortunately, Olympic Medals remained out of reach in 2018, but the team is full of new hopefuls.