The ball is rolling: Würth and soccer
Since the early 90's, we have been using football as a sponsoring platform. Qualities of football such as team spirit, performance, fairness and the will to give the best are attributes that Würth also insists on. Thus, the sport fits very well with Würth.
Since 2006, we have accompanied the German national team on their way to World Cups and European Championships. After they have won the FIFA World Cup 2014 in Brazil, we were represented with perimeter advertising in a total of 120 qualifying matches for the European Championship 2018 in Russia. Our logo was not only seen in the matches of the German, but also of the French, Spanish and the Italian national teams.
On a national level, we accompany seven Bundesliga-clubs: FC Bayern Munich, Borussia Dortmund, VfB Stuttgart, Hamburger SV, Bayer Leverkusen, Hertha BSC Berlin and Mainz 05. We are further present with perimeter advertising in the stadiums in Stuttgart, Mainz and Freiburg in the season 2017/2018.
They start with the Bambinis, they have volunteer trainers and carers, they have their home clubs as a springboard. And even if not everyone makes it to a professional, he still learns in his club to get involved, to classify themselves and to abide by rules. That's a lot for life. That is why Würth is also involved in the sports fields of the Hohenlohe region in addition to the stadiums of Europe and the Bundesliga.