The ball is rolling!

Since the early 1990s, we have been using soccer as a sponsoring platform. During the qualifying round for the FIFA World Cup South Africa 2010 we were represented at 203 qualifying games on an international level with our touchline advertising. Apart from the German national team, our advertising could be seen during matches of the new World Champion Spain, Italy, France and China.

During the qualifying round for the European Football Championship in Poland and Ukraine, too, we will be represented in more than 100 matches broadcast worldwide with our touchline advertising.